01WHO THEY ARE
About The client
Searchific provide quality Search Engine Optimization (SEO) services to both nationwide and local US clients. They help companies maintain a strong online presence, building brand awareness, driving traffic and increasing sales through SEO and Google Search Listings.
01Requirements
What they needed
Searchific wanted a design that conveys professionalism and associates their brand with expertise and trust. As a marketing agency, they were well aware of numerous lead optimization concepts, so they wanted a simple, clean and focused website to navigate traffic through their unique sales funnel.
Our Approach
HOW WE APPROACHED IT
The steps we took to bring their vision to life.
01Step One
GET TO KNOW THEIR BUSINESS
First, we conducted meetings to better understand their services and business model. We brainstormed, discussed and shared ideas on how to best approach the project.
02Step Two
UNDERSTAND THEIR BRAND VISION
Then, we dove into their brand. We prepared custom questionnaires to help us better understand what they want the website to convey and the feelings they want it to inspire in potential clients.
03Step Three
AGREE ON SITE STRUCTURE
Once we had a full understanding of their brand, it was time to get into the specifics. We discussed the website's structure, navigation, as well as preference regarding the site content, layout, components and flow.
THE ART OF DESIGN
DESIGN PHASE
“Make it simple, but significant.”
01Static Image
design prototype
With all information in place, it was time to start crafting the initial design. Graphic Artists, UX Specialists and Web Designers worked together to prepare a completely custom design prototype. (PNG Image)
02Custom Animation
ANIMATED LIVE PREVIEW
As part of our presentation, we also prepared a custom video animation of the static design prototype. The purpose is to show the client what the design would look like on a live website, with animations and scrolling.
03ALL IN ONE PLACE
Brand Visual Identity Presentation
Finally, we put everything in a succinct presentation designed to give the client a complete understanding of our proposed design. At this point, we started revisions and adjustments, until full approval.
THE ART OF CRAFT
execution
“Ideas are commodity. Execution of them is not.” ― Michael Dell
01HMTL/CSS/JS
CODE DEVELOPMENT
With the design approved, our Development Team began implementation. The website was built from scratch, using to the latest technologies and according to the highest coding standards.
02TESTING
Quality assurance
Once development was done, our QA Team performed extensive testing on different browsers and resolutions. The result is a well-tested website that will look good to every client on every device.
03 FINAL STEPS
DEPLOYMENT
Live Site
Domain, Hosting and Emails Set Up and Configured. Website Deployed.
Greg Morrison
Founder at Searchific
We needed a faster and better looking website, so we connected with CityTech Design. As you can see from our website now we have a much faster and clean looking website that helps our brand presence! CityTech was great through the whole process.
