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CASE STUDY

Searchific

SEO Agency

01WHO THEY ARE

About The client

Searchific provide quality Search Engine Optimization (SEO) services to both nationwide and local US clients. They help companies maintain a strong online presence, building brand awareness, driving traffic and increasing sales through SEO and Google Search Listings.

01Requirements

What they needed

Searchific wanted a design that conveys professionalism and associates their brand with expertise and trust. As a marketing agency, they were well aware of numerous lead optimization concepts, so they wanted a simple, clean and focused website to navigate traffic through their unique sales funnel.

Our Approach

HOW WE APPROACHED IT

The steps we took to bring their vision to life.

01Step One

GET TO KNOW THEIR BUSINESS

First, we conducted meetings to better understand their services and business model. We brainstormed, discussed and shared ideas on how to best approach the project.

02Step Two

UNDERSTAND THEIR BRAND VISION

Then, we dove into their brand. We prepared custom questionnaires to help us better understand what they want the website to convey and the feelings they want it to inspire in potential clients.

03Step Three

AGREE ON SITE STRUCTURE

Once we had a full understanding of their brand, it was time to get into the specifics. We discussed the website's structure, navigation, as well as preference regarding the site content, layout, components and flow.

THE ART OF DESIGN

DESIGN PHASE

“Make it simple, but significant.”

01Static Image

design prototype

With all information in place, it was time to start crafting the initial design. Graphic Artists, UX Specialists and Web Designers worked together to prepare a completely custom design prototype. (PNG Image)

02Custom Animation

Video Prototype

As part of our presentation, we also prepared a custom video animation of the static design prototype. The purpose is to show the client what the design would look like on a live website, with animations and scrolling.

03ALL IN ONE PLACE

INITIAL PRESENTATION

Finally, we put everything in a succinct presentation designed to give the client a complete understanding of our proposed design. At this point, we started revisions and adjustments, until full approval.

THE ART OF CRAFT

execution

“Ideas are commodity. Execution of them is not.” ― Michael Dell

01HMTL/CSS/JS

CODE DEVELOPMENT

With the design approved, our Development Team began implementation. The website was built from scratch, using to the latest technologies and according to the highest coding standards.

02TESTING

Quality assurance

Once development was done, our QA Team performed extensive testing on different browsers and resolutions. The result is a well-tested website that will look good to every client on every device.

03 FINAL STEPS

ADDITIONAL SPEED SETUP

Speed Optimized

We performed a custom 3-Tier performance optimization designed to increase the perceived and actual loading speed of the website.

additional security setup

extra security

We also performed a number of extra security configurations that close various attack vectors and make the website more secure.

DEPLOYMENT

Live Site

Domain, Hosting and Emails Set Up and Configured. Website Deployed.

Greg Morrison

Founder at Searchific

We needed a faster and better looking website, so we connected with CityTech Design. As you can see from our website now we have a much faster and clean looking website that helps our brand presence! CityTech was great through the whole process.

IT’S TIME TO START YOUR PROJECT JUST

GET IN TOUCH

CALL US AT (302) 600-1990

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