01WHO THEY ARE
About The client
IRC Sales Solutions is a sales consulting company that focuses on perfecting all-around sales strategies. With 15+ years of experience in front-line sales & management, they help with Strategy, Training, Collateral and Execution for various clients across the United States.
What they needed
IRC Solutions wanted something truly unique and extraordinary to their field of business. They needed a design that is both modern and artistic, simple and functional, bold and assuring, but also with various sales concepts in action. They needed a site that would feel more like a conversion-oriented app, a sales generating machine.
HOW WE APPROACHED IT
The steps we took to bring their vision to live.
GET TO KNOW THEIR BUSINESS
First, we conducted meetings to better understand their services and business model. We brainstormed, discussed and shared ideas on how to best approach the project.
UNDERSTAND THEIR BRAND VISION
Then, we dove into their brand. We prepared custom questionnaires to help us better understand what they wish the website to convey and what feelings do they want it to inspire in potential clients.
AGREE ON SITE STRUCTURE
Once we have a full understanding of their brand, it's time to get into specifics. We discuss the website's structure, navigation, as well as preference regarding the site content, layout, components and flow.
THE ART OF DESIGN
“Make it simple, but significant.”
With all information in place, it was time to start crafting the initial design. Graphic Artists, UX Specialists and Web Designers worked together to prepare a completely custom design prototype. (PNG Image)
ANIMATED LIVE PREVIEW
As part of our presentation, we also prepared a custom video animation of the static design prototype. The purpose is to show the client what the design would look like on a live website, with animations and scrolling.
03ALL IN ONE PLACE
Brand Visual Identity Presentation
Finally, we put everything in a succinct presentation designed to give the client a complete understanding of our proposed design. At this point, we started revisions and adjustments, until full approval.
THE ART OF CRAFT
“Ideas are commodity. Execution of them is not.” ― Michael Dell
With the design approved, our Development Team began implementation. The website was built from scratch, using to the latest technologies and according to the highest coding standards.
Once development was done, our QA Team performed extensive testing on different browsers and resolutions. The result is a well-tested website that will look good to every client on every device.