01WHO THEY ARE
About The client
Charles Taylor Technical Services (CT Engineering) offer pre-risk assessment, failure analysis, forensic engineering, damage assessment, specialty consulting and testing, and project management services, globally. CT Engineering are part of Charles Taylor Insurance, who employ approximately 3,100 staff in more than 120 locations spread across 30 countries in Europe, the Americas, Asia Pacific, the Middle East, and Africa.
What they needed
Charles Taylor Engineering wanted a business website to help them establish a stable presence in the United States. They needed the design to have elements from the global Charles Taylor corporate brand, but also to be unique and distinct, with a strong technology vibe.
HOW WE APPROACHED IT
The steps we took to bring their vision to life.
GET TO KNOW THEIR BUSINESS
First, we conducted meetings to better understand their services and business model. We brainstormed, discussed and shared ideas on how to best approach the project.
UNDERSTAND THEIR BRAND VISION
Then, we dove into their brand. We prepared custom questionnaires to help us better understand what they want the website to convey and the feelings they want it to inspire in potential clients.
AGREE ON SITE STRUCTURE
Once we have a full understanding of their brand, it's time to get into specifics. We discuss the website's structure, navigation, as well as preference regarding the site content, layout, components and flow.
THE ART OF DESIGN
“Make it simple, but significant.”
With all information in place, it was time to start crafting the initial design. Graphic Artists, UX Specialists and Web Designers worked together to prepare a completely custom design prototype. (PNG Image)
ANIMATED LIVE PREVIEW
As part of our presentation, we also prepared a custom video animation of the static design prototype. The purpose is to show the client what the design would look like on a live website, with animations and scrolling.
03ALL IN ONE PLACE
Brand Visual Identity Presentation
Finally, we put everything in a succinct presentation designed to give the client a complete understanding of our proposed design. At this point, we started revisions and adjustments, until full approval.
THE ART OF CRAFT
“Ideas are commodity. Execution of them is not.” ― Michael Dell
With the design approved, our Development Team began implementation. The website was built from scratch, using to the latest technologies and according to the highest coding standards.
Once development was done, our QA Team performed extensive testing on different browsers and resolutions. The result is a well-tested website that will look good to every client on every device.